Dry Clean Only :-)

Just came across (a bit delayed) this article from Mint which mentions most of the Major Retail Apparel Chains. We have come across this phenomenon as well.

It looks like there are multiple advantages as far as the Retail Chain is concerned

- they can refuse to take returns, by using the Wash Care Label as a crutch. They can as a result have a very liberal policy in principle but not neccessarily suffer from it.

- save on Label Printing costs. (I have to confess that, when we initially launched IamMyDesigner, for convenience purposes, we pretty much had the same Wash Care as part of most of our fabrics as well. We were just playing it safe as we were short on expertise in that area.)

Really speaking, its just so difficult (for obvious reasons) to arrive at an appropriate Returns Policy for the Indian market.

These kind of issues faced by Indian Women have pretty much been the guiding force for forming our company. Although, if i were to argue on behalf of these Retail Chains, I must admit that it becomes difficult to provide an Indian Customer with a great Quality Dress at such low price points as Rs.200.

Levis “Digital Fitting”

Just wanted to check if anyone of you has tried this out. It would be great to receive from feedback from someone who has. It sounds really exciting.

Hope to hear from a few of you, atleast. You can put down a comment or just write to us (CustomerCare@iammydesigner.com).

Watch out for some Exciting Updates on IamMyDesigner

Just wanted to share with you all some good news. We have been working very hard in putting together some nice Updates to the IamMyDesigner website. A lot of you have been asking for More Fabrics, More Neck Designs, More Sleeve Designs etc.

We will be shortly getting into a mode where you can start seeing new Fabrics and new Design Elements getting released pretty much on a daily basis!

And thats not all that we are working on….. i will leave the rest of the updates for a later post!

And to close, i just wanted to ask – has anyone tried to figure out how many designs you can potentially create using the various Necks, Sleeves, Dress Types and Fabrics available on IamMyDesigner?