Dry Clean Only :-)

Just came across (a bit delayed) this article from Mint which mentions most of the Major Retail Apparel Chains. We have come across this phenomenon as well.

It looks like there are multiple advantages as far as the Retail Chain is concerned

- they can refuse to take returns, by using the Wash Care Label as a crutch. They can as a result have a very liberal policy in principle but not neccessarily suffer from it.

- save on Label Printing costs. (I have to confess that, when we initially launched IamMyDesigner, for convenience purposes, we pretty much had the same Wash Care as part of most of our fabrics as well. We were just playing it safe as we were short on expertise in that area.)

Really speaking, its just so difficult (for obvious reasons) to arrive at an appropriate Returns Policy for the Indian market.

These kind of issues faced by Indian Women have pretty much been the guiding force for forming our company. Although, if i were to argue on behalf of these Retail Chains, I must admit that it becomes difficult to provide an Indian Customer with a great Quality Dress at such low price points as Rs.200.